Alternatives and definition of proposal for the repositioning of a 3* hotel in Marbella
Description of project
The project consisted in carrying out an analysis of the repositioning alternatives for the hotel, including the possible move to 4 * and the possible change of the operating model from the current own management to franchise / management by third parties / leasing, proposing the optimal solution for the property based on to a complete analysis with detailed and robust assumptions and projections.
Services provided
Phase 1: Analysis of the current situation, the market and the viable alternatives for repositioning
Visits and collection of relevant hotel information
Market information
Analysis of the current organizational, corporate, economic-financial and business situation of the hotel
Current offer and competition analysis
Definition of alternatives
Economic and qualitative analysis of alternatives
Preparation of the summary presentation of phase 1
Meeting with the client to validate the results of this phase
Phase 2: Deep-dive in the "preferred" alternative; analysis of the concept, support in its definition, business plan and roadmap
Project conceptualization
Preparation of business projections in the medium term
Preparation of recommendations for the implementation of the plan, including greater depth in the aspects that are most relevant
Definition of the work plan, actions, responsible for the implementation phase
Report with conclusions and recommendations and final presentation to the client