Market Study on Côte d'Ivoire's Music Industry
Description of project
Commissioned by the International Finance Corporation (IFC), this assignment focused on conducting a comprehensive market assessment of Côte d'Ivoire's music industry to identify its core growth drivers, structural constraints, and investment opportunities. The project involved diagnosing the sector's value chain and ecosystem to design a tailored, actionable IFC Music Sector Strategy. The final outputs provided strategic guidance and data-driven frameworks to unlock public-private investments and promote sustainable cultural industries in the region.
Services provided
- Designed and structured the comprehensive technical approach and field methodology to map the country's musical ecosystem, defining data collection protocols and identifying key market risks.
- Analyzed the entire music industry value chain to pinpoint infrastructure bottlenecks and regulatory gaps.
- Conducted field assessments and market research to evaluate revenue models, copyright enforcement issues, and monetization challenges impacting Ivorian creators.
- Formulated a tailored, strategic investment roadmap for the IFC, defining priority pillars, financial tools, and private sector interventions needed to scale the local cultural industry.
- Consolidated all data-driven findings and economic insights into a practical diagnostic framework, presenting strategic growth avenues to high-level institutional stakeholders.
