Feasibility study and design of programme for the creative industry in Rwanda

Country
Duration of assignment

5 months

Year: 2024 - 2025

Client
  • African Development Bank
Area of Expertise
Description of project

The objective of the assignment is to conduct a detailed feasibility study on the status of the creative industry in Rwanda to date, exploring with depth the economic opportunity that the industry represents for the country.

Further to this, the feasibility study to assess the adequacy and operational effectiveness of key proposed interventions for the Rwanda Creative Economy Programme.

The feasibility report will lead to the detailed design of the programme including the detailed activities, economic viability of the programme, costing and impact, partnerships to be leveraged, and the Monitoring and Evaluation framework for implementation.

The study results in the following: In-depth understanding of the creative sector landscape, market value and identify potential for growth. Design of a robust operational plan for its development, in line with the programme’s intervention areas- (Human Capital, Infrastructure, Financing, Enabling environment).

Services provided

This assignment focuses on enhancing Rwanda's creative economy across four main areas: Human Capital Development, Infrastructure, Financing Support, and Enabling Environment & Sustainability.

  1. Human Capital Development:
    • Sub-component 1: Scale up skilling and incubation centers for Rwanda's creative industry, building on existing models like Art Rwanda Ubuhanzi. This involves training artists in specific trades and developing a skilled workforce to support creative industry businesses.
    • Sub-component 2: Promote job creation in the creative economy by linking skilling efforts to market opportunities and supporting MSMEs. Propose challenge prizes and incentives to stimulate growth in creative enterprises with high potential for social impact.
  2. Infrastructure:
    • Map existing creative hubs and spaces, determine needs for Public-Private Partnership (PPP) development, and assess feasibility based on proximity to infrastructure and environmental safeguards.
    • Propose co-financing models for private infrastructure investments and analyze existing voucher programs for scalability.
  3. Financing Support:
    • Propose a Creative Economy Fund to address financing needs, including grants, debt, and equity. Develop a private-sector-driven financing framework to crowd in investments and empower local investors.
  4. Enabling Environment & Sustainability:

Review and improve policies supporting the creative economy, identify technical assistance needs, and map key stakeholders necessary for the successful implementation of the program.

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